The National Council of Television and Radio Broadcasting of Ukraine recognized the works of the winners of the 5th All-Ukrainian photo and video works competition of the national project “Safe Country” as social advertising.

At the request of the ICF “Assistance to Victims of Road Accidents” the status of social advertising from the National Council received the following video works:

  • “How to avoid this?”, authors Vitalii Verbivskyi, Mykhailo Savenok, Nikita Pohorilyi, pupils of the 10-V form of the School of I-III degrees № 70 of Shevchenkivskyi district of Kyiv;
  • “Road safety”, by the students of children’s TV studio “Union-TV” Communal out-of-school educational institution Creativity Palace for Children and Youth, Pavlohrad, Dnipropetrovsk region;
  • “Safety on the road”, by the pupils of the 2-V form of the Novyi Rozdil lyceum named after V. Trush, Lviv region;
  • “In the rhythm of the road”, Viktoriia Lukova, Kryvyi Rih lyceum №35 “Impuls”, Dnipropetrovsk region;
  • “Mine safety: silent film”, Heorhii Hryshko, pupil of the 11th form of Kryvyi Rih lyceum №113, Kryvyi Rih;
  • “ALERT – without anxiety”, by the pupils of 1-V form of the Sniatyn lyceum “Intelekt”;
  • “Premedical care in case of arterial bleeding”, Evelina Kravchuk and Vasyl Kryvak, pupils of the Verenchanka Support Institution of General Secondary Education I-III degrees named after Iryna Vilde, Chernivtsi region;
  • “When the war ends”, Davyd Volos, Sokal Station of Young Technicians of Chervonohrad district, Lviv region.

We want to remind you that the Article 1 of the Law of Ukraine “On Advertising” defines social advertising as information of any kind, disseminated in any form, aimed at achieving socially useful purposes, promoting universal human values, and not intended for profit.


Video works were created withing the framework of the annual All-Ukrainian photo and video works competition “Safe Country”, which aims to promote compliance with traffic rules and safe behaviour on the road, the use of reflective elements in the dark by pedestrians, compliance with the algorithm of actions in case of road accident and other accidents.


More of the project’s works that have received the status of social advertising can be found in the PSAs section.

We invite regional military administrations and territorial communities of the country to join the national project “Safe Country” and to share social videos on their official websites, social networks, as well as in the media, transport, outdoor advertising, public places, train stations, educational and cultural centers, etc.